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到目前为止,互联网有且仅有三种盈利模式!
九月 08, 2011 By admin -
盛大旗下手机应用大盘点
九月 07, 2011 By admin依靠网络游戏业务起家的盛大网络,过去两年来通过一系列的资本运作,把平台的核心从网游拓展到了互动娱乐,娱乐是内容,互动则是服务平台。盛大网络在整条互动娱乐产业链上的布局日趋完善。从公众熟知的网络游戏到文学,并延伸至音乐和影视,还有初创的旅游。为人熟知的一系列动作包括收购华友世纪(Hurray)、酷6网(Ku6),控股影视版权分销商盛世骄阳(Sun Shine),与湖南广电合资创办影视制作公司华影盛视(Shine Show)等。其创始人兼CEO陈天桥如今已经基本完成了互动娱乐帝国的完整拼图。今天小编就给大家盘点下盛大网络旗下的手机应用。
1、盛大听书
价格:免费
杀手指数: 8/10
山寨指数:8/10 [Read More…]
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内容免费模式的悲歌
九月 05, 2011 By admin美国知名网络杂志Slate最近解雇了几名编辑。有趣的是,其中有一名媒体评论家谢弗(Jack Shafer),这位作者的上一篇专栏,刚好是在讲述报纸排版如何比在线新闻优秀。这真是一个笑话:当你还在哀悼旧媒体的衰落时,自己所在的新媒体竟也朝不保夕了。
好几位同行都为谢弗鸣不平。科技博客TechCrunch撰稿人卡尔(Paul Carr)觉得此事特别滑稽,因为互联网内容的经济学竟然无力支撑这样一位有立场并有专业精神的作者。卡尔悲哀地宣布,“免费在线内容”这个大实验彻底失败了。我想,或许安德森的《免费理论》也该有所收敛了。
我们还是来看看此事的背景。Slate承认,即便只有区区60个工作人员,而且有母公司《华盛顿邮报》撑腰,它还是无法从在线内容业务中盈利。从大东家《华盛顿邮报》公布的财报来看,在线业务的确让人郁闷。它旗下的两项网络业务washingtonpost.com和Slate,在二季度的收入,和去年同期相比减少了13%。 [Read More…]
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微博营销案例:杜蕾斯鞋套雨夜传奇
九月 01, 2011 By admin本文来自金鹏远,博圣云峰社交网络营销创意主脑。服务杜蕾斯,DISCOVERY探索频道,淘宝聚划算,支付宝快捷支付和部分电商客户的社交网络营销。@开小灶住家菜以及@1968书吧 经营者。 北京,今年雨水特别多;雨一大,北京会出现自然奇观。大雨滂沱时,对于社交网络... [Read More…] Read More » -
看广告?男人和女人的关注重点不同
八月 30, 2011 By admin男人和女人的大脑构造真的不一样,这一点从广告的关注重点都可以看出,不信的话请往下看这份报告:
这是H&M 的网页,虽然男人和女人都很注重模特儿的脸,但是男人明显比较不注意品牌及文字讯息(越红表示越注意)
下图显示男人第一眼先看脸,女人第一眼先看胸(是在偷偷和自己比较吗?) [Read More…]
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